People satisfy their hunger for epic experience via spontaneous domestic travel, unique local stays, and virtual globe trotting.
Organizations have the chance to reap strong rewards in the reimagined landscape, with new ways to get attention and expand emotional ties.
Looking at the “new world” of live events: attitudes of attendees, role virtual will play, and how brands can find their footing.
Providing a road map for how we can return to live events, and optimize the at-home experience, to meet the evolving needs of sports fans.
Fans are excited for the return of sports, however, new behaviors brought on by a pause of games has forever changed how they'll engage.