This report takes a pulse check on parents attitudes and behaviors following the return of “in-person” school for many children this Fall. After a tumultuous 18 months filled with juggling home schooling, limited real-life social interaction and concerns over children’s mental and physical health, the road ahead is finally looking more positive for parents and kids alike. However, the stress of the past year still haunts. As marketers try to reach families amid the frenzy, Horizon Media’s WHY Group uncovers five truths for how to create meaningful connections with parents in the FY21/22 school year.

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