About Catalyst: As industry-recognized media and marketing experts, Horizon Media is continually advancing the way brands can connect with consumers. The core of our process is fueled by rigorous research, proprietary tools, and next generation business intelligence platforms. Catalyst is our platform for sharing the fruits of our labor – cultural data, strategic ideas, provoking insights and much more. Here you’ll find articles, reports and POVs written by employees and partners from all corners of the marketing spectrum.

About Horizon Media: Horizon Media is a full service agency and provide our clients with complete brand strategy, communications planning and activation across all traditional and emerging channels, including digital, social and mobile. We are recognized as one of the world’s ten most innovative marketing and advertising companies by Fast Company, have been named Media Agency of the Year by MediaPost, Adweek and AdAge and are known for our highly personal approach to client service. Renowned for our culture, Horizon is also consistently named to all the prestigious annual Best Places to Work lists published by Fortune, Forbes, AdAge, Crain’s New York Business and Los Angeles Business Journal; including “Best Workplaces for Diversity,” “Best Workplaces for Women,” and “Best Workplaces for Millennials” honors. Earning the industry’s highest honor, Bill Koenigsberg, President, CEO and Founder of Horizon Media, was inducted into the American Advertising Federation (AAF) Hall of Fame in 2019. Horizon Media is the largest independent media agency in the world.