E-commerce has become the norm, but new methods for connecting with brands and making purchases through community-driven e-commerce are rapidly emerging.
E-commerce has become the norm, but new methods for connecting with brands and making purchases through community-driven e-commerce are rapidly emerging.
We're at the start of a revolution that could leave almost no brand untouched.
For beauty brands, taking a 'show don't tell' approach is key.
The brands and industries poised to struggle or succeed in the new GLP-1 world.
We've uncovered the attributes shoppers find most valuable for CPG brands today.
Canada sees limited platform trust, increasingly among older users.
After a slew of closures, retail innovation needs to be high up on Canada's agenda.
Faced with unprecedented uncertainty, emotions are driving the decision-making of consumers.
Due to the shortages in household and personal supplies resulting from COVID-19, Canadians have quickly adjusted their shopping behaviors to favor what is closer to home.
Sleep might be the only time of day we aren't bombarded with advertisements, but dreams could be the next marketing frontier for brands.
Brand and media implications of the recent Spotify-Joe Rogan controversy.