If you’re not paying attention to microgenres, you’re missing out on the future of content and engagement.
The New Middle Age
Horizon Media’s Catalyst is your source for thought leadership and strategic ideas, bringing you culturally attuned content that sparks creative thinking and uncovers untapped opportunity
If you’re not paying attention to microgenres, you’re missing out on the future of content and engagement.
Alpha-Millennial families are creating a New Media Multiverse blending individual discovery with shared experiences across screens.
The humanizing of AI tools, growing distrust of American healthcare, increased visibility of women's sports, and more.
Bored of “more of the same,” people are seeking content and experiences that puncture through the algorithmic lull.
Tracking user trust, platform utility, satisfaction, and loyalty ahead of the 2024 election.
There’s no doubt about it: 2024 has been a breakthrough year for women’s sports.
The unexpected social and emotional toll of GLP-1 use.
Six key brand takeaways from LA's dream-like arena.
Canadian consumers increasingly expect more from their shopping experiences.
OOH remains relevant — particularly when it comes to innovative, creative 3D ads that lend themselves to social sharing.
The election amplified personal concerns like healthcare access, but rising costs are top of mind.
