Horizon Media’s Catalyst is your source for thought leadership and strategic ideas, bringing you culturally attuned content that sparks creative thinking and uncovers untapped opportunity.

New Normal Newsflash: April 2022

Helping brands keep a pulse on how people are feeling and engaging in the time of COVID-19, social injustice, and political and economic turmoil.

Brands Culture People
Betterment 3.0
Going for the Gold (Standard) in Mental Health

While audiences expect their favorite athletes to consistently bring their A-game, sports icons and brand sponsors are challenging this “always-on” mentality.

Out of Stock: How COVID-19 Has Impacted Canadian Shopping Habits

Due to the shortages in household and personal supplies resulting from COVID-19, Canadians have quickly adjusted their shopping behaviors to favor what is closer to home.

Is Dream Time the New Daypart?

Sleep might be the only time of day we aren't bombarded with advertisements, but dreams could be the next marketing frontier for brands.

New Normal Newsflash: March 2022

Helping brands keep a pulse on how people are feeling and engaging in the time of COVID-19, social injustice, and political and economic turmoil.

The Rise of the Alphluencers

Kid creators, or "Alphluencers," are making waves in social media with their unique and wholesome optimism and genuinely connective messages.

Charting the Wild West: The Rise of New Western Narratives

Westerns are having a broad cultural moment - and dusting off traditional narratives in favor of more inclusive storytelling in the process.

Brands Channels Culture
The Metaverse
Brands Culture People
Making Sense of NFT Mania
Brands Culture People
Graveyard Shift: The Changing Perception of Death
Culture People The New Normal
New Normal Newsflash: February 2022