SVP Maxine Gurevich on why embracing niche communities is crucial for marketers.
SVP Maxine Gurevich on why embracing niche communities is crucial for marketers.
Coming into 2024, people's focus has shifted from 'we' issues to 'me' issues.
Amid continued confusion, the adoption of emerging tech requires clarity and approachability.
The brands and industries poised to struggle or succeed in the new GLP-1 world.
Inflation rates are down, but Americans have mixed feelings about the economy.
For CPG brands, consumer awareness is crucial, as is an awareness of generational divides.
While concerns about the shortcomings of social persist, usage is as strong as ever.
Social media has transformed from a megaphone for opinions into a trusted newsstand.
A look ahead at the eight key trends driving 2024 and beyond.
In a landscape saturated with originality, ironic anti-aesthetics offer a way to stand out.
In an uncertain world, people are leaning on dark humor and dystopian content.
Brands must navigate the complex landscape of data privacy and consumer trust.