For marketers, social is safe for now.
For marketers, social is safe for now.
Streaming platforms must find a balance between cost-saving options and a demand for ad-free viewing.
Implications of the current SAG and WGA strikes on Canadian media buying and planning.
Data clean rooms offer a strong solution for privacy protection that also returns valuable insight.
Due to the shortages in household and personal supplies resulting from COVID-19, Canadians have quickly adjusted their shopping behaviors to favor what is closer to home.
Ready or not, the Metaverse is here, and brands and businesses can no longer shy away from jumping in.
Filled with passionate communities and limitless branded content opportunities, Reddit can be a powerful platform – if used right.
Web series spreads joy, podcast recasts imaginary fights as fun, and rainbows adorn windows worldwide.
Contactless deliveries, P2P financial support, and virtual DJ nights.
TikTok challenges that focus on playful and irreverent truths.
As new streamers enter the marketplace, we set out to understand how people are responding emotionally and practically to their options.