How to Get Your Brand Started on Reddit

August 1, 2020

How can a Brand Activate on Reddit?

Filled with passionate communities that are eager to connect and limitless branded content opportunities, Reddit can be a powerful platform for brands – if they use it right. When building a community on Reddit, brands find the most success creating a variety of engagement prompts and following a community engagement cycle that helps authentically introduce them to the Reddit community. Here’s how brands join that cycle:

  • Start with Fans: Identify vertical communities that align to your target audience and build a relevant feed of content. Start engaging there to connect with the community and engage with Redditors about the ongoing topic(s).
  • Secondary Audiences: Brands can run promoted prompts and takeovers on Reddit’s front page, trending page, or can target their desired audience in any category They can run a promoted post as their Reddit debut, but taking a full funnel approach increases favorability.
  • Mass exposure: At this stage, brands can be more openly promotional creating new product launch or announcements threads, or Reddit-specific content like AMAs (Ask Me Anything). These increase brand transparency as users ask anything and expect honest answers.

The Real Value for Brands

Research Tool: The homepage identifies some of the internet’s top trending conversations, and yields honest consumer sentiment around trends, niche topics, and brands/products.

Unique Fan Engagement: An informative and/or playful thread of engagement with fans can yield positive results, but passionate fans can turn on you with one wrong move.

Creativity & Variety in Content: The post options and engagement prompts connect brands with fans adding value to both the larger community and the brand.

Getting Started

In the Short-Term:  Run a promoted post utilizing Reddit interest targeting & join known, relevant Reddit communities to establish a regular cadence of engagement.

In the Long-Term:  Set up ongoing monitoring of brand or product-related subreddits & begin posting engagement prompts in popular subreddits, or on your profile.

Other Popular Stories

Reimagining Sponsorships: Part IV of Scout 360’s Return To Play Series

Organizations have the chance to reap strong rewards in the reimagined landscape, with new ways to get attention and expand emotional ties.

Coming Through in the Clutch: Sponsorship in the Midst of COVID-19

Fans’ expectations around sponsor support of leagues and teams during COVID-19 outbreak is growing.

Minor Acts, Major Support

All-In Challenge raises money for hunger, Uber extends a helping hand, and virtual mixology class helps support out-of-work bar employees.