Web3 marketing implications and strategies from Horizon's Chapter & Verse.
Since YouTube’s inception, multimedia aid ranging from detailed how-to videos to “study with me” music ambiance has revolutionized the ways people learn and share knowledge. Today, a DI(WHY) Not? attitude is the norm.
Across TikTok, people from working professionals to ordinary teens are channeling their inner creator. With a glance across the Discover page, users find an array of #lifehacks, currently at 4.9B views, that address random issues and have proven useful: practical advice like asking for an itemized bill to lower hospital visit costs; everyday hacks like using a shoelace to help jeans fit better; even helpful sexual health tips like what to do when a condom breaks.
Big name press is in the TikTok game, too. Like sneaking good for you vegetables into a sweet sweet smoothie, “The Washington Post” uses its TikTok account to sneak news into entertainment. WaPo’s light-hearted, behind-the-scenes videos of office life make following the brand a no-brainer for laughs while driving interest in real deal, educational news.
Creative education is not just limited to the app interface, though. TikTok is proving influential in educational systems where the app is boosting student engagement. Across high schools, TikTok clubs are helping students build camaraderie and exercise teamwork as they craft the next viral video. Meanwhile, the University of Virginia put funding towards interactive learning via TikTok. Professors will upload lecture takeaways in a fun, flashy manner that helps students retain lessons.
Brands can also aid viewers with quick life hack tips in an unexpected way. A travel brand could create a TikTok video series on common travel mistakes and workarounds that would earn relatable laughs while also bolstering awareness of the brand.