Out of Stock: How COVID-19 Has Impacted Canadian Shopping Habits

April 18, 2022

COVID-19 has had a significant impact on Canadians’ shopping attitudes & habits, with 56% of Canadians indicating their habits have been negatively affected. Due to shortages in household and personal supplies, Canadians quickly adjusted their shopping behaviors. Many adopted online shopping as brands quickly reconfigured their e-commerce capabilities, but with some sectors, there’s been a shift to the homegrown. Groceries ranked the highest in terms of shopping items affected, and across gender, women have shifted to buying more locally produced items while men stated a desire to attempt growing their own food. Overall, the majority of Canadians are looking to purchase products close to home – explicitly made in Canada – rather than rely on sourcing from other countries.

Click ‘Download PDF’ below to access the full report.

Other Popular Stories

Data Clean Rooms

Data clean rooms offer a strong solution for privacy protection that also returns valuable insight.

Purposeful Collaborations Drive Change

Through purposeful collaborations, brands unite with influential public figures to create impact for their employees and the public at large.

Re-Engineering Live Events: Part III of Scout 360’s Return To Play Series

Looking at the “new world” of live events: attitudes of attendees, role virtual will play, and how brands can find their footing.