A comprehensive look at people’s mindsets, attitudes and behaviors around Holiday shopping, with a focus on eCommerce.
COVID-19 has had a significant impact on Canadians’ shopping attitudes & habits, with 56% of Canadians indicating their habits have been negatively affected. Due to shortages in household and personal supplies, Canadians quickly adjusted their shopping behaviors. Many adopted online shopping as brands quickly reconfigured their e-commerce capabilities, but with some sectors, there’s been a shift to the homegrown. Groceries ranked the highest in terms of shopping items affected, and across gender, women have shifted to buying more locally produced items while men stated a desire to attempt growing their own food. Overall, the majority of Canadians are looking to purchase products close to home – explicitly made in Canada – rather than rely on sourcing from other countries.
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