Social is rewriting the playbook on sports engagement for the Olympics and beyond.
Social is rewriting the playbook on sports engagement for the Olympics and beyond.
For marketers, social media is safe for now despite a lack of trust from users.
Streaming platforms must find a balance between cost-saving options and a demand for ad-free viewing.
Creators are increasingly turning to newsletters as an antidote to social media algorithms.
While concerns about the shortcomings of social persist, usage is as strong as ever.
Brands must navigate the complex landscape of data privacy and consumer trust.
We surveyed 600 people to check in on strike awareness, reactions, and potential shifts in viewing behavior.
Implications of the current SAG and WGA strikes on Canadian media buying and planning.
When it comes to entertainment, Horizon's AI analysis of big data reveals the power of thinking small.
Social media sites are failing to meet our expectations on trust, but despite concerns, people are still scrolling.
AI has the power to help keep marketing a human-lead business.