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Consumer Pulse: Navigating Uncertainty in 2025
Consumer Pulse: Navigating Uncertainty in 2025

May, 2025Tariffs, inflation, and a streaming surge—see what’s driving consumer shifts this spring.

Brands | Media
Game Changer: IOC’s New Social Media Rules Transform Olympic Engagement
Game Changer: IOC’s New Social Media Rules Transform Olympic Engagement

July, 2024Social is rewriting the playbook on sports engagement for the Olympics and beyond.

Media
Social Media Trust Tracker — June 2024
Social Media Trust Tracker — June 2024

July, 2024For marketers, social media is safe for now despite a lack of trust from users.

Media
Horizon Canada: Advertising in Video Streaming Platforms
Horizon Canada: Advertising in Video Streaming Platforms

May, 2024Streaming platforms must find a balance between cost-saving options and a demand for ad-free viewing.

Media
Blogging is Back: Creators Usher in a New Era of Newsletters  
Blogging is Back: Creators Usher in a New Era of Newsletters  

April, 2024Creators are increasingly turning to newsletters as an antidote to social media algorithms.

Media
Social Media Trust Tracker — February 2024
Social Media Trust Tracker — February 2024

February, 2024While concerns about the shortcomings of social persist, usage is as strong as ever.

Media
Canadian Sentiments on Personalized Advertising Amid Rising Data Privacy Concerns
Canadian Sentiments on Personalized Advertising Amid Rising Data Privacy Concerns

December, 2023Brands must navigate the complex landscape of data privacy and consumer trust.

Media
Social Media Trust Tracker – July 2023
Social Media Trust Tracker – July 2023

July, 2023Platform trust has a generational gap.

Media
WGA + SAG-AFTRA Strikes: Awareness and Viewing Behavior
WGA + SAG-AFTRA Strikes: Awareness and Viewing Behavior

July, 2023We surveyed 600 people to check in on strike awareness, reactions, and potential shifts in viewing behavior.

Media
Implications of the SAG and WGA Strikes on Canadian Media Planning & Buying
Implications of the SAG and WGA Strikes on Canadian Media Planning & Buying

July, 2023Implications of the current SAG and WGA strikes on Canadian media buying and planning.

Media
AI in Action: The New TV Guide
AI in Action: The New TV Guide

July, 2023When it comes to entertainment, Horizon's AI analysis of big data reveals the power of thinking small.

Media
Social Media Trust Tracker: A Growing Trust Gap
Social Media Trust Tracker: A Growing Trust Gap

April, 2023Social media sites are failing to meet our expectations on trust, but despite concerns, people are still scrolling.

Media
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