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Trendspotting in This Year’s Super Bowl Ads
Trendspotting in This Year’s Super Bowl Ads

February, 2025The humanizing of AI tools, growing distrust of American healthcare, increased visibility of women's sports, and more.

Major Moments
Social Media Trust Tracker: Election Impact
Social Media Trust Tracker: Election Impact

January, 2025Tracking user trust, platform utility, satisfaction, and loyalty ahead of the 2024 election.

Major Moments
The Women’s Sports Opportunity
The Women’s Sports Opportunity

December, 2024There’s no doubt about it: 2024 has been a breakthrough year for women’s sports.

Major Moments
Injecting Change: What’s Lost and Gained Beyond Weight in the Age of Ozempic
Injecting Change: What’s Lost and Gained Beyond Weight in the Age of Ozempic

December, 2024The unexpected social and emotional toll of GLP-1 use.

Brands | Major Moments
Injecting Change: Weighing the Future of Insurance in the Age of Ozempic
Injecting Change: Weighing the Future of Insurance in the Age of Ozempic

June, 2024We're at the start of a revolution that could leave almost no brand untouched.

Brands | Major Moments
Inflation Blues: Cost-Cutting is Causing a Major Mood Deficit
Inflation Blues: Cost-Cutting is Causing a Major Mood Deficit

April, 2024Continued inflation is causing cutbacks on everyday luxuries, leading to a mood deficit.

Major Moments
GLP-1 Winners and Losers
GLP-1 Winners and Losers

March, 2024The brands and industries poised to struggle or succeed in the new GLP-1 world.

Brands | Major Moments
Inflation Nation: 2024
Inflation Nation: 2024

March, 2024Inflation rates are down, but Americans have mixed feelings about the economy.

Major Moments
2023-2024 Holidays Unwrapped
2023-2024 Holidays Unwrapped

February, 2024With less-than-optimistic economic outlooks, holiday shoppers were all about flexibility this season.

Major Moments
Making Merrier: 2023 Holiday Report
Making Merrier: 2023 Holiday Report

October, 2023Adaptability is the name of the game for American shoppers this holiday season.

Major Moments
Pencils Ready: How Parents Are Navigating the 2023 Back-to-School Season
Pencils Ready: How Parents Are Navigating the 2023 Back-to-School Season

August, 2023Inflation, education policies, and lingering pandemic interruptions are all affecting 2023 back-to-school sentiments.

Major Moments
Inflation Draws Both Financially Resilient and Vulnerable To ‘Buy Now, Pay Later’
Inflation Draws Both Financially Resilient and Vulnerable To ‘Buy Now, Pay Later’

March, 2023For some, cutting back in a time of inflation means paying later — even among the most financially resilient.

Major Moments
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