There’s no doubt about it: 2024 has been a breakthrough year for women’s sports. The global stage of the Paris Olympics, which captivated millions. The record-breaking attendance and viewership of the NCAA Women’s Basketball Championship, which featured Bluder’s Hawkeyes and rising star Caitlin Clark. And the growth of both legacy and new professional leagues in the WNBA, NWSL, and PWHL, just to name a few.

The buzz surrounding women’s sports and female athletes has never been greater. With each game, tournament, and fan experience that breaks through the clutter of a crowded sports, media, and entertainment landscape, it’s become increasingly clear: Women’s sports aren’t just having a moment. This is a movement that is redefining growth, innovation, and cultural relevance across the global sports landscape. But who is driving that growth? And how? It’s important to note that it’s not just female consumers who are tuning in — but a balance of men and women across age brackets and demos, making this one of the most diverse, valuable audiences out there.

This report delves into the powerful and nuanced forces driving this transformation in the sports landscape:

• The diverse, digitally savvy, and gender-balanced audience for women’s sports
• How this audience engages with brands and content in ways that are reshaping what sports marketing looks like
• Why brands should take note based on the huge ROI potential

For the full report, click ‘Download PDF’ below.