New Normal – The Tipping Point

July 21, 2021

This report is a special edition of Horizon Media’s WHY Group’s continued effort to explore people’s mindsets, attitudes and behaviors in the ever-changing COVID-19 landscape. To help brands navigate today’s unprecedented times, WHY conducted a robust research and analysis effort that brings together a variety of data, both proprietary and secondary, including surveying 1,000 US adults, social listening and cultural intelligence.​

​We look at the transition to post pandemic life – or The Great Rebuilding. Specifically, we examine a pivotal phase we are calling “The Tipping Point”: a time when our major shifts in emotions and need states – namely our increased senses of freedom and connection – are tipping over into real impacts in how we live our lives in areas of leisure and work.

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