Fans’ expectations around sponsor support of leagues and teams during COVID-19 outbreak is growing.
Talks about sports returning are sending fans’ hearts a flutter. But while fans are excited for sports to return, they are uncertain about what to expect when they do. Since the start of COVID-19, Horizon Media has been keeping a pulse on fan attitudes and behaviors.
Horizon has uncovered five key themes on fans’ minds given sports’ unconventional return (e.g., games without fans/reduced fans, neutral sites, shortened seasons). These themes offer interesting opportunities for properties and sponsors to engage and connect with fans in this post-COVID-19 world.
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