New Normal Newsflash: May 2022

May 31, 2022

Horizon Media’s WHY Group conducts on-going research for the New Normal Newsflash to help brands keep a pulse on how people are feeling and engaging in the time of COVID-19, social injustice, and political and economic turmoil.

Each Newsflash checks in with nearly 1,000 people 18+ nationwide via the Finger on the Pulse panel to understand their mindsets, attitudes and behaviors, including: 

  • What is their current emotional state, and how has it evolved?
  • How do people feel about, and how are they responding to, pressing cultural issues?
  • Have Americans’ feelings of freedom and isolation changed?
  • How do people plan to change spending habits in the next 12 months?
  • How does perceived riskiness of activities influence people’s behaviors, intentions and spending habits?
  • In what categories have people been more active, and how do they anticipate engaging in the future?

Click ‘Download PDF’ below to access this month’s Newsflash.

Other Popular Stories

5G on the Runway: Do We Have Liftoff?

With the recent news about 5G's launch and it's potential interference with air travel, we were curious how people were really feeling about it.

Overloaded Online: Explore the Ways Online Culture is Shifting

People navigate the good, bad, and ugly of our increasingly virtually dependent world via boundary setting, truth seeking, and connection.

Top Trends 2022: Creating with Intention

Horizon Media uncovers eight new trends for 2022 in the latest issuance of our Top Trends series: Creating with Intention.