Strategic implications of a five-week tracking study.
Return to Play examines the profound impact COVID-19 has had on sports and the live event landscape.
Complementing a larger four-part research series by Horizon Media’s Scout 360 division, this webinar provides a broad overview on how sports and live events are being redefined and re-engineered – from how fans express their fandom to how leagues are finding new ways to engage with their audience. We delve into evolutionary mindsets around experiential and virtual experiences and uncover opportunities for brands and sponsors to activate in these new times, solidifying heart, mind, and wallet-share.
Check out the webinar here:
Below are all four installments of the research series.