Ocean Spray's viral TikTok moment - what happened and what brands can learn.
COVID-19 protocols have many sports fans feeling like they’ve been left on the sidelines – disconnected from their fan community and the games themselves. They yearn to get back to the live game experience, but hesitations persist due to lasting concerns over COVID-19, as there’s increasing uncertainty over how their return to the live setting will look and feel. In the meantime, innovations around the “at-home” gameday experience are getting high marks from fans and they show a hunger for more.
Horizon Media’s Scout 360 explored these sentiments, providing a road map for how properties, brands, and broadcasters can return to the live setting and how to optimize that at-home experience to meet the evolving needs of sports fans, now and in the future.
Click ‘Download PDF’ below to access the full report.