Scream therapy as tourism promo, getaways for BLM activists, and barber shops become locations for male self-care.
A Word For Our Sponsors
As COVID-19 pauses live games and events, Horizon Media explored the importance of sponsors to avoid “fair weathered fandom” to cement themselves in the hearts, minds, and wallets of fans.
![](https://horizoncatalyst.com/wp-content/uploads/2020/11/A-Word-For-Our-Sponsors-1.png)
Continuing sponsorship during COVID-19 demonstrates to fans a commitment to the teams/leagues they love. Leaning into rights and marks and other signals of sponsorship can reinforce brand equity and solidify a brand’s place within fans’ lives.
Source: Horizon Media, Finger on the Pulse. Survey fielded 4/15/20 – 4/24/20, n=1,036