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Top Trends 2024: Pulse Check
Top Trends 2024: Pulse Check

August, 2024Checking in with six existing trends undergoing significant evolutions.

TOP TRENDS
Game Changer: IOC’s New Social Media Rules Transform Olympic Engagement
Game Changer: IOC’s New Social Media Rules Transform Olympic Engagement

July, 2024Social is rewriting the playbook on sports engagement for the Olympics and beyond.

Media
Social Media Trust Tracker — June 2024
Social Media Trust Tracker — June 2024

July, 2024For marketers, social media is safe for now despite a lack of trust from users.

Media
The New Middle Age with SVP Maxine Gurevich
The New Middle Age with SVP Maxine Gurevich

June, 2024How midlife is shifting and what marketers should know.

Thought Leaders
The New Middle Age
The New Middle Age

June, 2024Society's definition of middle age is experiencing a renaissance.

Culture
Injecting Change: Weighing the Future of Insurance in the Age of Ozempic
Injecting Change: Weighing the Future of Insurance in the Age of Ozempic

June, 2024We're at the start of a revolution that could leave almost no brand untouched.

Brands | Major Moments
Horizon Canada: Advertising in Video Streaming Platforms
Horizon Canada: Advertising in Video Streaming Platforms

May, 2024Streaming platforms must find a balance between cost-saving options and a demand for ad-free viewing.

Media
Blogging is Back: Creators Usher in a New Era of Newsletters  
Blogging is Back: Creators Usher in a New Era of Newsletters  

April, 2024Creators are increasingly turning to newsletters as an antidote to social media algorithms.

Media
Inflation Blues: Cost-Cutting is Causing a Major Mood Deficit
Inflation Blues: Cost-Cutting is Causing a Major Mood Deficit

April, 2024Continued inflation is causing cutbacks on everyday luxuries, leading to a mood deficit.

Major Moments
SVP Maxine Gurevich on Why Subcultures Are the Key to Reaching Gen Z
SVP Maxine Gurevich on Why Subcultures Are the Key to Reaching Gen Z

April, 2024SVP Maxine Gurevich on why embracing niche communities is crucial for marketers.

Thought Leaders
Beyond Skin Deep: The Value of Familiarity for Beauty Brands 
Beyond Skin Deep: The Value of Familiarity for Beauty Brands 

March, 2024For beauty brands, taking a 'show don't tell' approach is key.

Brands
The Current: Concerns of 2023
The Current: Concerns of 2023

March, 2024Coming into 2024, people's focus has shifted from 'we' issues to 'me' issues.

Culture
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