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COVID-19 Social Intelligence Deep Dive: CPG and Grocery
Horizon Media explored social conversation surrounding the CPG and Grocery categories amidst COVID-19, and discovered:
COMPETING FACTORS WEIGH INTO FOOD CHOICES, AND NECESSITY IS THE MOTHER OF INVENTION:
- Comfort: In this stressful time, many turn to their favorite comfort foods, including processed, packaged snacks.
- Ease: Busy families look for easy meal ideas and shelf-stable pantry items to last between grocery outings.
- Savings: Those feeling financial strain look for coupons, deals, and other ways to stretch their food budgets.
- Creativity: Meanwhile, with more time at home, some home chefs throw themselves into cooking/baking as a kind of therapy and creative outlet.
FEEDING FAMILIES HAS BECOME A STRESSFUL PROCESS:
People need to make sure they can feed their households safely, but are also concerned about those working to make that possible. Despite logistical challenges, grocery delivery appears here to stay, while those still going to stores appreciate safety procedures and senior hours. Food brands and stores should continually communicate about what they’re doing for the public good, both shoppers and employees. With the supply chain upended, find creative ways to get products into the hands of consumers.
Food brands should partner with celebrity chefs and other experts to provide advice and fun content that helps meet people’s different food needs during this time.
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