Impact of COVID-19.
Horizon Media explored social conversation surrounding the Healthcare category amidst COVID-19, and discovered:
TELEHEALTH IS A KEY PART OF THE NEW NORMAL OF MEDICINE:
Patients and providers are grateful for the option to continue care, but there’s a learning curve for all involved. While many hope telemedicine’s growth will be permanent, internet/data access can be an issue for some vulnerable populations.
- Companies that facilitate telehealth services should offer support and guidance for patients and providers at every step.
- Helping to expand availability to those who need it would earn public trust. Reach out to seniors and other underserved groups to make sure they can access the resources available.
GAPS IN CORONAVIRUS CARE LEAD TO CALLS FOR MEDICARE FOR ALL:
Many advocate for uncoupling insurance from jobs in the light of record unemployment. Disparity in care between rich and poor is also pointed out as a failure of the current healthcare system and a reason for reform.
PUBLIC LOOKS TO HEALTHCARE BRANDS FOR RELIABLE INFO:
People turn to healthcare organizations for accurate information on prevention, symptoms, and testing as they feel they cannot trust the news or people online. More information specifically on testing protocol and availability is still sought.
PATIENTS WITH CHRONIC CONDITIONS NEED SUPPORT:
FAQs and outreach from their medical providers could help them understand how best to care for themselves under quarantine. Ensure that patients know whom to contact for emergency medications and insurance questions.
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