Analysis of online discussion in the wake of the Derek Chauvin trial to understand the scale and tone of reaction to the verdict and more.
Horizon Media delved into fans’ expectations around sponsor support of leagues and teams during the COVID-19 outbreak. The help needed is growing, offering sponsors—existing and new—opportunities to connect with a passionate and influential fanbase.
Source: Horizon Media, Finger on the Pulse. Surveys fielded 4/30/20- 5/8/20, n=834; 5/14/20- 5/21/20 n= 814