Horizon Media’s WHY Group conducts on-going research for the New Normal Newsflash to help brands keep a pulse on how people are feeling and engaging in the time of COVID-19, social injustice, and political and economic turmoil.

Following the ruling to overturn Roe v. Wade in the end of June 2022, people’s concern for abortion rights spiked in July bringing a wave of strong feelings and heightened anxiety. At the same time, concern over COVID-19 variants dropped and people are feeling more optimistic about their freedom and ability to travel than previous months.

Each Newsflash checks in with nearly 1,000 people 18+ nationwide via the Finger on the Pulse panel to understand their mindsets, attitudes and behaviors, including: 

• What is their current emotional state, and how has it evolved?
• How do people feel about, and how are they responding to, pressing cultural issues?
• Have Americans’ feelings of freedom and isolation changed?
• How do people plan to change spending habits in the next 12 months?
• How does perceived riskiness of activities influence people’s behaviors, intentions and spending habits?
• In what categories have people been more active, and how do they anticipate engaging in the future?
  

Click ‘Download PDF’ below to access this month’s Newsflash.