Culture is constantly evolving – we've identified nine emerging trends shaping 2023.
After 2+ years of pandemic stress, the hospitality industry is rebounding – but the landscape has changed.
The hybridization of work is shifting the corporate traveler market, but opportunities lie ahead as the definition of the business traveler changes. Inflation is still affecting people’s behavior, but self-care experiences are deemed necessary spending, which opens up doors for lodging brands to emphasize rest and relaxation offerings. Technology is allowing for hyper-personalization, changing traveler access to local experiences and custom preferences. And as the relationship between sustainability and luxury continues to strengthen, brands have an opportunity to get creative with purpose-led initiatives that will have a meaningful reach.
In this report, we’ve highlighted five key trends for brands to watch, with examples and thought starters for each.
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