In today’s environment, it is essential to understand the sentiment around pressing cultural issues and how people respond. These elements will shape how brands should connect in our new dynamic environment.

This school year is one of the most unusual in history. Changing parental roles involving education routines will shape how brands can best engage with parents. Horizon Media wanted to understand what this new normal of school means, including how parents will cope, react and behave.

Horizon Media explored:

• Changing of parental roles involving education routines
• Emotions around the new learning routine
• Difference in mother vs. father reactions
• Media’s role in the new education routine

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