Living in Transition: Top Trends Shaping 2021 and Beyond

February 4, 2021

This report looks at what Horizon Media deems the seven most consequential trends to emerge from a year of pandemic living. The enormous shadow cast by 2020 can’t be overstated. People are feeling tensions between routine and freedom, division and cravings for unity, and the desire to care for each other and the need to care for the self. The good news is this time of transition is driving transformation.

As life transitions from pandemic realities to post pandemic possibilities, the future will be shaped by these key trends: New Nomads, Collective Consumerism, Wholesomely Human, Anchoring Home, On Demand Economy,  the Self Care Revolution and the United States of Affinity.

Click ‘Download PDF’ below to access the full report.

Other Popular Stories

Superbowl LIV: Let’s Get Loud

Jennifer Lopez & Shakira are cultural powerhouses during Super Bowl LIV Halftime Show.

Optimizing Brand Response in a COVID-19 World

Understand how brands in a COVID-19 world can contribute to the greater good, and how their actions influence people’s perceptions of them.

Amplifying The Games’ Epic Status

Horizon Media built an "EPIC" framework to help amplify the Olympics' epic status with fans and brands.