Gen Z is using pre-Internet nostalgia and horror genre entertainment to flee present stresses.
Getting Fans Through the Gates
While fans eagerly anticipate the return of live sports, many show hesitancy in getting back in the stands – and Horizon Media dug in to understand what fans return to live sports looks like. Currently only 28% of fans say they plan to return to a live game within a month of social distancing measures ending. Avid Fans and those 18-34 more likely at 34%. Yet despite tentativeness, key factors can help foster confidence and encourage their return:
- Permission from the Collective
- Protection
- Press
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Source: Horizon Media, Finger on the Pulse. Survey fielded 4/15/20 – 4/24/20, n=1,024