Fans are excited for the return of sports, however, new behaviors brought on by a pause of games has forever changed how they'll engage.
In the wake of the Derek Chauvin trial verdict Horizon Media analyzed online discussion to understand the scale and tone of reaction to the verdict, where the verdict ranks among other current issues and how brands can participate in cultural moments. This report dives into:
- Conversation volume around the trial and BLM
- Themes around the trial and recent events tied to BLM
- Public reaction to brand statements and Fox news hosts’ statements
Click ‘Download PDF’ below to access the full report.