Breaking the Fall Monotony

October, 2020

As the cold season draws us indoors, people are left craving activities to pass the time warp. Seriously, “what day is it?”  Typically kicking off the Fall season is the annual New York Fashion Week; however, this year’s round of shows took on an entirely new format – virtually.

One show in particular by innovative tech startup, Bigthinx in collaboration with Fashinnovation went the distance to highlight the lack of inclusivity and growing need for sustainable methods in the industry. Using proprietary cutting-edge tech and AI, their virtual show showcased real diverse and body-inclusive models and sustainable designs from designers around the world. Instead of virtual catwalks, for visual appeal, the models moved on floating platforms in a futuristic science fiction themed backdrop. Following the show, a virtual showroom was available for viewers ready to shop!

People are creatively exploring outdoor experiences, too. At the Maryland Zoo, people can look forward to more than the traditional furry-filled sightseeing experience. Adults can now sip on local craft beer and wine while taking a guided tour focused on the zoo’s larger role in society. Think: Wine and paint night, but for zoos! With multiple topically themed tours like Zoo History and Animal Adaptations scheduled throughout the Fall, people have more reasons to visit the zoo and take their mind off the stresses and strains of our new normal.

Indoor activities are also getting reworked for pandemic times. Alamo Drafthouse locations across the nation are offering an alternative solution to the traditional movie-going experience. For $300 plus the cost of tickets, people can now rent an entire theater to enjoy new releases or classic films. The unique offering was quickly embraced with over 700 groups booking theaters within the first few weeks.

Brands can help fight the cabin fever too. An athletics brand can create a socially distanced sticker logo scavenger hunt challenge in major cities that gets people out of the house, like a local Amazing Race. The treasure? A QR-code enabled spin-the-wheel with 5 limited high-stakes prizes, for example, a $5,000 athletic wardrobe. Post the challenge across social and highlight winners with their exclusive jackpot wins to spread the hype.

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