When life gets too series, a wholesome form of self- and life-mocking humor grows as a critical coping mechanism as people and brands roast themselves.
AI’s Impact on Canadian Retail Consumer Behavior
Canadian consumers are increasingly expecting more from their shopping experiences. From personalized experiences to AI-powered customer service, the integration of AI into the retail journey is no longer a future trend — it’s happening now.
This report explores the current state of AI in the Canadian retail sector, examining how it influences consumer behavior and shapes the shopper journey. We analyze key trends, such as growing demand for personalized experiences and the rise of AI-drive decision making tools, like ChatGPT, to provide a comprehensive overview of how Canadians are adopting, adapting to and embracing these innovations.
Key takeaways:
- Younger audiences drive AI adoption, lean in to win over younger consumers.
- AI spurs product discovery & impulse buys driving new revenue opportunities for Brands.
- Privacy & transparency concerns remain an issue, but brands that address this will win.
- AI isn’t here to replace but rather to enhance human interaction.
- Brands must think about being ‘AI Optimal.’
For the full report, click ‘Download PDF’ below.
