E-commerce has become the norm, but new methods for connecting with brands and making purchases through community-driven e-commerce are rapidly emerging. This shift in shopping behavior goes beyond Gen Z, with Millennials and even Gen X embracing new ways to purchase through social media, gaming experiences, AR, and VR.

As people’s expectations evolve, social shopping promises a dynamic, personalized experience that can shorten the marketing funnel and blur the boundaries between online and offline retail. With many already dipping their toes in these new avenues of commerce, marketers need to get on board or risk being left behind as preferences evolve.

This report explores:

• Is social shopping here to stay?

• How does social shopping stack up against online shopping?

• What are the unique benefits of social shopping?

• What product categories hit the sweet spot?

• What are the current barriers and are those surmountable?

• How can brands leverage social shopping trends?