Alpha-Millennial families — Millennial parents (the first digital natives) raising Gen Alpha kids (the first algorithm natives) — are rewiring family influence. Together, they’re creating a New Media Multiverse that blends individual discovery with shared experiences across a multitude of platforms and screens in real time.

TL;DR:

The first “Algorithm Natives,” Gen Alpha is unlike any other generation.

They’re not just familiar with digital tools — they are immersed in them from birth, often using smartphones, tablets, and smart devices before they can even speak or walk while navigating the pressures of intensive parenting and overscheduled lives.

And they’re already driving pop culture at supersonic speed.

Whether box office sales or distribution deals, kids’ media from gaming to comics is getting
mega marketplace attention rivaling mainstream franchises like Marvel and D.C.

Alpha’s massive economic impact is in the making, and in the home, Alpha kids are Co-CMOs.

Algorithms are wiring kids to know what they like from a young age, making them highly influential contributors to household entertainment decisions, activities, and family purchases.

Their landscape isn’t easy to navigate

Their preferences shift rapidly with fast-moving digital trends, and limited data makes them difficult to track. Marketers must navigate an evolving landscape without a clear roadmap, balancing engagement with Alphas with the values of their Millennial parents.

We’ve cracked the code on today’s families and what’s next for brands.

No more marketing to parents in isolation or sneaking messages to kids — influence now runs through the entire family system. Today’s kids are wired for taste and discovery, and they’re already shaping the economy at home and beyond.

Ready to step inside the New Media Multiverse?