Mind Over Matter

September 14, 2020

To counterbalance strain in stressful times, people are giving themselves permission to put their own mental health and wellbeing first. Self-care has become a non-negotiable need reflected in a macrotrend we call ME First.

In fact, 81% of U.S. Adults agree that “today more than ever, self-care has become a top priority of mine.”* To maintain sanity indoors, people are creating havens out of their homes. Research from YPulse found that 65% of Millennials have made purchases to make their home more comfortable during quarantine, focusing on feel-good items like bedding and entertainment systems.

Working parents are also striving for self-care. To accommodate, some companies have adjusted their working protocols beyond an extended work-from-home allowance. Salesforce recently announced their WFH extension through July 2021 along with a $250 remote-work benefit for office supplies, and an additional six weeks of paid time off for parents.

With our physical health at risk from an overwhelmingly sedentary year, wellness support is bursting. Amazon’s latest wearable venture, Halo, provides a different approach to wellness. Bringing mindfulness to tangible tracking, the app sets people up for realistic weight loss and emotional monitoring. Through their standout feature of vocal tone tracking, the wearable device takes note of emotional fluctuations throughout the day, uniquely helping users better understand and articulate their moods.

Brands can emphasize a little self-love too. Beauty and wellness brands can create customized self-love subscription boxes with their most “homebody” products. Users can pick and choose their favorite mood enhancing products and receive a personalized box dubbed “___’s Secret to Self-Care Box,” to elevate wellness safely and comfortably from home.

Source: *Horizon Media, Finger on the Pulse. Survey fielded 6/22/20 – 6/29/20, n=899

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