The Tech Adoption Tracker

We're looking to answer the big question: does the buzz around new tech impact the general public the way it does the business world? 

The Metaverse

Ready or not, the Metaverse is here, and brands and businesses can no longer shy away from jumping in.

Making Sense of NFT Mania

As conversations around NFTs continue to escalate, so does confusion, but growth rates suggest it's time for brands to seek clarity.

Real Estate Goes Meta

Decentraland and the Sandbox are granting people to co-create its future, with the latest development being the sale of digital real estate.

Mainstreaming the Metaverse

Brands are tapping into mixed reality, augmented reality, and virtual experiences to offer otherworldly "metaverse" excitement.