2022 Hispanic/Latine Media Handbook

January 19, 2023

At 62 million, the Hispanic/Latine population is the second largest US population segment after non-Hispanic White — and it’s growing, making up 51% of the total US population growth. It’s crucial for brands to understand this population, but its just as crucial to remember it is not a monolith.

The 2022 Hispanic/Latine Culture & Media Handbook Summary offers an overview to understanding Hispanic & Latine consumers in today’s media environment. It provides insight into who they are, how they interact with media, the content they choose to engage with, and how culture drives their path to purchase. 

For more information and access to the full handbook, contact multicultural@horizonmedia.com

Click ‘Download PDF’ below to access this summary report.

Other Popular Stories

Ocean Spray’s Viral TikTok Moment

Ocean Spray's viral TikTok moment - what happened and what brands can learn.

Raising the Bar: A marketer’s guide to an evolving sober-ish community

The non-alcoholic and low-alcohol market is growing rapidly as a sober-ish movement explodes.

The Technology Adoption Tracker

We're looking to answer the big question: does the buzz around new tech impact the general public the way it does the business world?