As we near the end of this year’s Black History Month, we’re sharing a summary version of the Horizon Multicultural team’s 2022 African American and Black Culture + Media Handbook. This handbook serves as a guide to understanding Black and African American consumers in today’s media environment, with breakdowns of specific media behavior across social, video, audio, print, and OOH.

As ever, brands have an opportunity to grow with purpose by understanding nuances, celebrating tradition while making room for innovation, and diving deeper into distinct, specific demographics.

Click ‘Download PDF’ below to access the full handbook summary.