Helping brands keep a monthly pulse on how people are feeling and engaging in the time of COVID-19, social injustice, and political and economic turmoil.
The Current: Cutting Costs Without Cutting Back
Since July 2020, Horizon Media’s WHY Group has kept a monthly pulse on how people are feeling and engaging amid economic and political turmoil, COVID-19, social injustice, and other ongoing challenges.
Each month we check in with roughly 1,000 people 18+ nationwide to understand their mindsets, attitudes, and behaviors.
With 2024 being defined by multiple wars, a summer COVID resurgence, slowing inflation, and the U.S. presidential election, we set out to understand what matters most to people and what impact that will have on future spending. Specifically:
- What are the most pressing issues and how do they compare to 1 year ago
- Planned changes to future spending habits
- How different audiences and categories will be impacted
- How brands can connect with people in this climate
For the full report, click ‘Download PDF’ below.
